We're pleased to welcome a handful of great new TV sponsors to the fold as we head toward a new 2011 season for "Jim Shockey's Hunting Adventures" and "Jim Shockey's The Professionals."

Joining us as a full sponsor on The Professionals and half sponsor on JSHA is famed apparel company, Under Armour. UA is a household name in the sportswear arena, and is becoming so in outdoors clothing as well. Under Armour Outdoors, a new division of UA, will be focusing specifically on the hunting, fishing and outdoors market. Jim will be one of the key hunting professionals promoting Under Armour Outdoors, as this new agreement extends through 2013. For more information, visit: www.underarmour.com

Also sponsoring both shows as a half sponsor 2011 through 2013 is category-leading FieldLogic Inc. FieldLogic is the manufacturer of products like the BLOCK Fusion and GlenDel 3-D archery targets, Rage expandable broadheads, and the hot IQ bowsight with Retina Lock technology. You'll be seeing Jim and team using all of these products on 2011 TV shows. In fact, Jim took his first-ever archery moose, a great Newfoundland Canada moose with a Rage-tipped arrow in October. Daughter Eva warmed up with practice shooting at the GlenDel buck and then went out and took her first-ever Saskatchewan whitetail with a Rage-tipped crossbow bolt. The Rage brought the buck down in short order. For more information, visit: http://www.fieldlogic.com/

Yeti Coolers joined us in 2010 and continues as a half sponsor of both shows for 2011. Yeti's roto-molded coolers are the absolute best that money can buy. It's slogan "Wildly Stronger, Keep Ice Longer," couldn't be more true, based on our team's use of these incredible products. We've bounced Yeti coolers in the back of pickups throughout our Vancouver Island black bear territory and we were amazed with the incredible quality of these products. It's no wonder that sportfishermen have accepted Yeti as the standard bearer from coast to coast and on the Great Lakes. Now hunters can benefit from this exceptional product line, especially with Yeti's new Tundra series of coolers. For more information, visit:  http://www.yeticoolers.com/

Concept Development is the manufacturer of the Site-Lite boresighter, an incredible quality product that is so advanced that it has earned acceptance as the product of choice for many military applications. Super-strong magnets in the arbor securely centers the laser within the muzzle for consistent accuracy. A unique system of adapters and O-rings fit .22 to 50 caliber handguns and rifles, 20 and 12 gauge shotguns and muzzleloaders. When our team needs to get a Leupold scope mounted and a T/C gun sighted in efficiently, no matter where in the world we might be, you can bet we'll be using a SITELITE. For more information, visit http://www.sitelite-lasers.com/main.php